• Intro To Marketing
• Types Of Marketing
• History of Marketing
• Why Marketing
• Case Studies Of Branding

• Intro To Digital Marketing
• Modules Of Digital Marketing
• Why Digital Marketing Buzz
• Opportunities In India & Growth Projection

• What is Business Objective
• Role Of Business Objective In Digital Marketing
• Use Cases Of Business Objective

• Basic Guidelines Of Article Writing
• Difference Between Article Writing & Website Content Writing
• 3 Assignments On Article Writing

• Impact Of Graphics In the Digital World
• Understanding The Working Of Canva
• Logo Design
• 5 Hands-On Assignments On Canva
• Creating Various Graphic Designs For Various Digital Platforms

• What Is A Domain
• Types Of Domains
• Historical Importance Of Domains
• Existing Domain Name Usage Scenario

• Domain Name Server
• What is Hosting Space Types of Hosting Spaces
• What Is an IP address?
• InternaI frame Work Of Internet- Flow Diagram

• What is a Keyword
• Types Of Keywords
• What Is Website
• Types of Websites
• Nomenclature Of Digital Marketing – Snippets, SERP, Key Metrices,DA,PA,LPS

• What is keyword Research ?
• Guidelines Of Parameter Selection Of Keyword Research
• Tools Used For Keyword Research
• Live Exercise : Keyword Research On Various Tools

• Purchasing A Domain
• Purchasing A Hosting Space Website Wire Frame/ SILO Structure
• Website Wireframe/ SILO structure
• Basics of Website Building
• Why A Content Management System(CMS)

• Plugin Set Up
• Page Set up
• UI enhancement using Elementor
• Additional CSS

• What is a Search Engine?
• How a Search Engine works?
• SERP Exploration
• Algorithms for Search Engine
• Introduction to basic Ranking Factors

• Introduction to keywords
• Importance of Keywords
• Types of Keywords
• Understanding the terms keyword density ,Keyword proximity and Keyword Stuffing
• Tools for Keyword Research

• Writing Content as per SEO
• SEO Content Penalties
• How to Recover if the site got penalized

• Basic HTML tags Introduction
• Heirarchy or Header Tags
• Optimizing Header Tags
• Anchor Tags Optimization
• Alt Tags optimization

• what do you mean by snippet
• Types of Snippets
• Optimizing your snippets to get more traffic to the website
• Live Exercise

• What is a SiteMap?
• Types of Sitemaps
• xmI Sitemap
• HTML Sitemap
• Generating SiteMap
• Submissions of SiteMap to Webmaster

• What is Google Search Console?
• Importance of Search Console
• Analyzing the Website data
• Live Exercise: Connecting your Website with Search Console
• and getting the Insights

• What is Link Building?
• Why is Link Building important?
• Types of Link Building

• Reasons of Analyzing a Competitor in Digital Marketing
• Extracting the Competitor backlinks
• Live Exercise: Backlink submissions using
• Competitor links

• What is local SEO
• Importance of local SEO
• Listing Business on Local SEO
• Creation of business listing on google
• Importance of NAP
• Backlinking and its significance
• Live exercise

• What is Internal Linking
• Power of Eternal Linking
• What do you mean by Schema an Google?
• Schema Setup for Google Snippets
• Validating the Snippet code on Google Publishers tool

• What is Search Engine Marketing
• Push v/s Pull Marketing
• Difference between SEM & SEO
• Platforms Of SEM
• Why SEM Is Important
• Role Of User Intent In Paid Marketing

• Types Of Google Ads
• Use Cases Of Each Types
• Which Mode Of Google Ads Is the Best for Businesses
• Conversion Tracking Code Setup

• Campaign Setup Basics
• Location Targeting
• Ad Groups and Its importance In A Campaign Extensions
• Match Types
• Bidding Strategies

• Analysing Search Terms
• Ad Preview & Diagnosis
• Negative Keywords
• Demographics Adjustment
• Extensions
• Adjusting Locations
• Advanced Bidding Adjustments
• Live exercise: Adjusting
• Search Ads – Optimization of Ads
• Best Practices Of Writing Ads
• Effect Of Relevant Keywords On CPC
• Dynamic Keyword Insertion

• Creation of Smart Display Campaign
• Creation of Standard Display Campaign
• Creation of Gmail Campaign
• Location targeting
• Budget Setup
• Bidding for Display Campaigns
• Audience Targeting[demographic, in-market, affinity, remarketing ]

• Keyword Targeting
• Topic Targeting
• Placement Targeting
• Creation of responsive Ad Copy
• Headline & Description Copywriting
• Use of CTA Buttons
• Use of custom Colors
• Optimizing Landing Page

• Creation of Video Discovery Ads
• Creation of Bumper Ads
• Creation of non—SkippabIe instream Ads
• Creation of Outstream Ads

• Location targeting
• Budget Setup
• Bidding for Display Campaigns
• Audience Targeting [demographic, inmarket, affinity
• Keyword Targeting
• Topic Targeting
• Placement Targeting

• Frequency Capping Setup
• Conversion Tracking Code Setup
• Remarketing Audience Setup

• Conversion Tracking Code Setup
• Audience Creation
• Remarketing List Setup
• Custom URL Parameters
• Policy Manager & billing Setting

• What is Social Media?
• History of Social Media
• Importance of social media
• Marketing Opportunities through social media
• Various types of Advertising through Social Media{ Platforms }

• Why Facebook is Important for Marketing?
• Various Account Levels in Facebook
• Page
• Group
• Profile
• Creating a Facebook Page
• Optimization of Facebook Page
• Facebook Page Insights
• Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page post.
• Marketing Ways on Facebook Platform
• Setting Up a Facebook Campaign
• Various Marketing Goals To the Successful
• Business Targeting the Specific Audience on
• Facebook Platform Installation of Facebook
• Pixel Code into the Website Remarketing With
• Facebook for the Potential Audience Getting the Insights from the Campaigns.

• Why Linkedln is Important for Marketing:?
• Various Account Level» in Linkedln
• Profile
• Group
• Creating a Business Page on Linkedln
• Optimization of Linkedln Page
• Linkedln Page Insights-‘_ –
• Live Exercise: Creation Of a Business Page &
• Getting Insights! .. from the Page posts.
• Marketing Ways on Linkedln Platform
• Setting Up a Linkedln Campaign Policies of
• Linkedln to Start Marketing
• Various Marketing Goals To the Successful
• Business Targeting the Specific Audience on Linkedln Platform Installation of
• Linkedln Pixel Code into the Website

• Why Twitter Is Important1or Marketing? X
• Creating a Twitter Account ( Business)
• Optimization of Twitter Account
• Twitter Account Insights
• Live Exercise: Creation Of a Business account
• Twitter & Gething Insights from the Tweets
• Marketing Ways on Twitter Platform
• Setting Up a Twitter Campaign

• Why Instagram Is Important for Marketing?
• Creating a Instagram Account ( Business )
• Optimization of Instagram Account
• Instagram .Account Insights
• Various Content Ideas for Daily Postings
• Live Exercise: Creation Of a Business account
• on Instagram & Getting Insights from the
• Posts on Instagram.

• Why Quora Is Important for Marketing?
• Creating a Quora Account
• Optimizing the Quora Profile
• Quora Account Insights
• Live Exercise: Creation Of a Business account on
• Quora & Answering
• Marketing Ways on Quora Platform
• Setting Up a Quora Campaign
• Various Marketing Goals To the Successful Business
• Targeting the Specific Audience on Twitter Platform
• Installation of Quora Pixel Code into the Website
• Remarketing With Quora for the Potential Audience
• Getting the Insights from the Campaigns.

• What is Video Marketing ?
• Various Platforms for Video Marketing
• Importance of Video Marketing
• Strategy to Quick Start Video Marketing
• Various Levels of Channels on YouTube
• Live Exercise: Creating a YouTube Channel

• How to Upload a video on YouTube Channel
• Checklist for Uploading a Video
• Various Tools For Extracting the Video Tags of
• Competitors Videos
• Live Exercise: Uploading a Video with the
• Checklist Provided in session

• Customization of YouTube wall & Channel
• Best Practices to get more Viewers and Subscribers
• Creation of Playlists and placing them on the YouTube Wall
• Unlocking the Various Features of YouTube for the Channel Created X Live Exercise:
• Creating Playlists

• Can we Earn Money using YouTube?
• Monetization
• What is the Eligibility Criteria for Earning
• Money on YouTube?
• Becoming a Partner for YouTube in Order to
• Monetize
• Creation of an Adsense Account
• Linking the YouTube Channel with Adsense
Account

• Importance of Email Marketing Organising
• How to Avoid Spam .& being Blacklisted
• A/B Testing
• Automation of Emails Types Of Email
• Campaigns How to engage New Users
• Email marketing tools & metrics
• Live Exercise: Email Marketing & List Creation

• What is Affiliate Marketing?
• How Affiliate Marketing Tracking works
• How to find Affiliate Marketing services /
• products to promote
• What are Affiliate Networks Affiliate
• Marketing Tools & Plugins
• Affiliate Marketing Bidding Strategies
• Affiliate Marketing Tips to increase earnings